If you run a business, chances are you ship something through the mail. Whether it is marketing materials, invoices, or products, mail is a source of communication and connection between you and your customers or clients. But if you are using mail but you’re not using mail tracking services, your business could be suffering.

While mail tracking may not seem like an important part of business, here are just a few of the reasons why you need it:

1. Ensure Successful Delivery

Mail tracking allows you to see that whatever you have shipped has gotten to your customer or client without any problems. If you do not use mail tracking, your product or invoice may not arrive, meaning you are left with unhappy customers and your bill does not get paid.

Using mail tracking can allow you to see exactly where your packages are through each step of the way and lets you share this information with your customers and clients so they know when to expect their delivery.

2. Give Estimated Delivery Dates

Mail tracking also allows you to let people know how long they should expect before their package will be delivered. Rather than sticking an item in the mail or letting a package be delivered whenever it arrives, you can let your purchasers know what day they should look out for the item.

This creates a better relationship with your customers because they will also know when they need to order by if they need their package by a certain date. There is nothing more frustrating than ordering something online with the intention to give it as a gift, only to have it not show up on time. With mail tracking services, you can avoid this situation.

3. Update Your Marketing List

If you are constantly sending our physical marketing materials to a company, individual, or business, you can see how well your marketing is doing based on who responds to you. With mail tracking services, you can also keep a more updated list of which materials are delivered and which can be returned back.