As companies get more tech involved with their events, the use of an Event App specific to the organization’s latest event is growing in popularity. These apps can help the attendees of the event connect, keep schedules in one place, and create a streamlined source of communication between the hosts and the event-goers.
Event apps are also great for getting feedback regarding the event. Here are three clever ways to use an app at your next event to track feedback:
1. Keep the Feedback Lines Open
Don’t wait until a specific time to ask for feedback. Instead ask for feedback periodically throughout the day. When you keep the opportunity to give feedback open throughout the entire event, you’re giving yourself room to make necessary changes and solve problems before the event is over.
If a microphone at a certain stage isn’t working or it is too cold in one of the rooms, a simple bit of feedback throughout the day can let you know that there is a problem. With standard feedback, usually reserved until the end of the event or the end of the day, it is too late to make any changes to the setting or the equipment.
2. Be Specific
When you ask your event attendees for feedback, don’t simply ask how they enjoyed the event. Look at specific areas of the day, what specific lectures or meetings they attended, and take a personal and unique approach to asking for their experience.
When you ask an attendee about a specific lecture right after they have left the room, their mind is fresh with ideas and they are more likely to let you know what they thought. If you wait too long or you don’t ask specifically enough, they won’t give you the detailed feedback you’re probably looking for.
3. Use Push Notifications
Using push notifications is a great way to alert your attendees that a survey or review form is available. While they may not go into the app to search for a way to leave feedback, sending them a push notification letting them know what you want to hear their thoughts can prompt them to fill out the survey.
Push notifications can also remind them later in the day to complete their survey if they haven’t already. If they feel they are too busy at the event to properly fill out the survey or questionnaire, a reminder once they get home can ensure you still get your feedback.
Using an event app is a great way to make a connection and ensure your event runs smoothly. For ways to improve upon your event and future events you’ll plan, consider the ways you can use your app for feedback.